Constructivism

Constructivism

art in the service of the revolution: from Tatlin's Tower to the posters of Rodchenko and El Lissitzky, the Russia of the 1920s that wanted to turn artists into designers

PurplePrice Mag · · 3 min read

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Constructivism is the art movement born in Russia around the 1917 revolution, which set out to turn art into a tool for building a new society. The Constructivists rejected the painting hung on a wall and art "for the few": the artist was to become a designer, an engineer working with real materials, metal, wood, glass, to create useful objects, posters, buildings and books for everyone. That is why Constructivism is one of the starting points of modern design.

Tatlin and the birth of the movement

The movement grew out of the Russian avant-garde, in particular Vladimir Tatlin's "counter-reliefs", compositions of different materials exhibited in 1915. After the revolution Tatlin designed the Monument to the Third International (1919–1920), a gigantic spiral of iron and glass with rotating volumes, never built, which became the symbol of the whole movement, as the article on Agitprop also recounts. Tatlin himself tried to work for industry, designing an economical stove, workers' clothing and furniture. The word "Constructivism" appeared in 1920, and in 1922 Aleksei Gan used it as the title of a manifesto book.

From art to production

In 1921 the First Working Group of Constructivists was formed in Moscow, with Alexander Rodchenko, Varvara Stepanova, Lyubov Popova, Alexander Vesnin and the theorists Aleksei Gan, Boris Arvatov and Osip Brik. Their debates led to "Productivism": no more easel painting, artists must enter the factories. Stepanova and Popova designed printed textiles with geometric patterns for mass production, and Popova even designed clothes. Rodchenko and the poet Vladimir Mayakovsky called themselves "advertising constructors" and created posters and signs for the Mosselprom state stores, with bold type, flat colours and rhyming slogans. Together with Gustav Klutsis's photomontages and the Stenberg brothers' film posters, a new language of graphic design was born. Young designers trained in the workshops of Vkhutemas, Moscow's school of art and technology.

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El Lissitzky and Europe

Constructivism travelled to Europe above all thanks to El Lissitzky, author of the famous poster Beat the Whites with the Red Wedge (1919), made only of geometric shapes. In Berlin Lissitzky founded the magazine Veshch-Gegenstand-Objet with Ilya Ehrenburg and in 1922 organised a major exhibition of Russian art; that same year Constructivists, Dadaists and De Stijl artists met in Germany. These ideas deeply influenced the Staatliches Bauhaus, where László Moholy-Nagy taught, and the new European typography.

End and legacy

At the end of the 1920s Stalin's regime imposed Socialist Realism and the avant-garde was sidelined. But Constructivism left an enormous legacy: the idea of the artist-designer in the service of society, the beauty of exposed structure and materials, graphics made of geometry, photomontage and bold type. It lives on in the Modern Movement, in the Swiss School of graphic design and still today in visual communication, fashion and advertising.

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