PurplePrice Mag · · 2 min read
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Saporiti Italia is an Italian furniture company founded in 1950 by Sergio Saporiti and still controlled by the family. Several of its pieces have entered the history of Italian design, from the plastic seating of the 1960s to the large sofas of the 1970s.
The 1950s and 1960s
In the years of post-war reconstruction and the economic boom, the first Saporiti pieces show the influence of the emerging Scandinavian design, reinterpreted with a distinctly Italian care for finishes and materials.
In 1965 Sergio Saporiti began a long collaboration with the architect and designer Alberto Rosselli. Together they created the Jumbo armchair, the Moby Dick chaise longue and the Confidential sofa, innovative in their use of plastics and in their idea of modular industrial production.
The 1970s and 1980s
In these years the company quickly opened up to international markets, above all through the Saporiti Italia showrooms opened around the world, where all the furniture is shown coordinated together. The pieces grew in size, as did the range of colours and finishes for both wood and upholstery, and a collaboration with Missoni produced the fabrics for the collections.
The symbol of this period is the Wave sofa by Giovanni Offredi, with its clean lines and extra-large proportions, a great success abroad. The cover photo also dates from the 1970s: a 1975 shot by Paolo Monti of a bedroom with two beds designed by the architect Ado Franchini and made by Fratelli Saporiti of Besnate, in the province of Varese.
The 1990s and 2000s
Saporiti Italia developed the customisation of the shapes, colours, materials and functions of its collections, represented by the Avedon sofa by Mauro Lipparini and the Dry wall unit by G14 Progettazione. It also strengthened its contract business, supplying furniture for specific projects, which it had started in the early 1980s, and set up an in-house design department offering design services to its clients.
Sources
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