PurplePrice Mag · · 3 min read
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Utility Furniture is the furniture produced in the United Kingdom during and immediately after the Second World War under a government programme, the Utility Furniture Scheme. Launched at the end of 1942 to cope with the shortage of raw materials, the scheme laid down which furniture could be made, with which materials and for whom. It is one of the rare cases in history in which a state decided the furniture design of an entire country.
Why it was born
By 1941 Britain lacked timber suitable for furniture: wartime losses added to the scarcity of timber. At the same time the bombing had destroyed thousands of homes, and many new households needed to furnish a home. The result was a severe shortage. The government then created the Utility Furniture Advisory Committee, with experts such as the designer Gordon Russell, and from 1 November 1942 new furniture was rationed: only newlyweds and people who had been bombed out could buy it, with special coupons.
The 1943 catalogue
The committee approved a limited number of models, published in the Utility Furniture Catalogue of 1943: tables, chairs, beds, wardrobes, chests of drawers and sideboards. The aim was strong, well-made furniture that used timber as efficiently as possible. The shapes, influenced by the English Arts and Crafts movement, were simple and undecorated, far from the popular taste of the prewar years. The furniture was built by hundreds of firms across the country and carried the same mark used for rationed clothing: two "C"s and the number 41, the CC41, the symbol of all Utility products, which the British jokingly called "the two cheeses".
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Gordon Russell and the postwar years
In 1943 the committee became the Utility Design Panel, chaired by Gordon Russell, a furniture maker raised in the Cotswolds in the Arts and Crafts tradition. For Russell and his colleagues the scheme was also a chance to educate public taste towards simple, honest design. In 1946 the panel presented three new ranges, Cotswold, Chiltern and Cockaigne, intended for the Britain Can Make It exhibition. But the public wanted ornament, and decorated Utility furniture even appeared on the black market. In 1948 the rules were relaxed with the "Diversified" range, inspired by Scandinavian design; the scheme officially closed in 1952, the same year furniture rationing ended.
The legacy
Utility Furniture left a deep mark. It showed that standardisation could produce dignified, durable objects and accustomed a whole generation to essential forms. In 1947 Gordon Russell became director of the Council of Industrial Design, today's Design Council, which would bring the ideas of Good Design to Britain. Today Utility furniture, with its CC41 mark, is sought after by collectors as evidence of an age in which design was a matter of morality and survival.
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